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How to Create a Cover Letter Example

Short answer

A cover letter is a one-page, personalized letter you send with your resume when applying for a job. It introduces you, explains why you’re interested in the role, and highlights your relevant skills. For example, it might start with your enthusiasm for a marketing position and then detail your experience managing social media campaigns. A well-crafted cover letter helps employers see why you’re a good fit and increases your chances of landing an interview.

What is a cover letter in simple terms?

A cover letter is a brief letter that accompanies your resume when you apply for a job. It introduces who you are to the employer and explains why you want the job and why you are a good match. Unlike a resume, which lists your education and work history, a cover letter tells a story about your skills and experiences that relate directly to the job. It’s your chance to show personality and explain things a resume can’t, like your motivation or how your background fits the company’s needs.

How does a cover letter work with an example?

When you apply for a job, the cover letter is your first impression. It should be tailored to that specific job and employer. For example, say you’re applying for a customer service role at a retail company. Your cover letter might start:

“Dear Hiring Manager, I am excited to apply for the Customer Service Representative position at XYZ Retail. With over three years of experience managing customer inquiries and resolving complaints, I am confident in my ability to contribute to your team.”

Then, you would include one or two paragraphs describing specific skills and achievements — like handling high call volumes or improving customer satisfaction scores. Finally, you close by thanking the employer and expressing your desire to discuss your qualifications further.

This letter shows you understand what the company wants, and it connects your experience directly to the job. It works alongside your resume by adding context and a personal touch.

Why does a cover letter matter for job seekers?

Cover letters matter because they help you stand out. Many employers receive dozens or hundreds of resumes, but not everyone includes a cover letter. When you take the time to write one, you demonstrate professionalism and genuine interest in the role. It also gives you an opportunity to address any gaps in your resume, explain a career change, or highlight soft skills like teamwork or communication.

For people new to job hunting or changing careers, a cover letter can be a key to opening doors. For experienced professionals, it’s a way to emphasize achievements and fit. Ultimately, a good cover letter can increase your chances of getting an interview, making it a practical tool in your job search.

What are common cover letter formats to use?

The most common cover letter format is a standard business letter style. It includes:

You can format your letter using a simple font like Arial or Times New Roman in 10 or 12 point size, with standard margins. Keep it to one page. If you want to see a detailed example of format, you can refer to a cover letter format example to use.

People sometimes mix up cover letters with resumes, CVs, and job application letters. Here’s how they differ:

TermWhat It IsHow It Differs from Cover Letter
ResumeA summary of your education, work experience, skillsFocuses on facts and dates, no personal story
CV (Curriculum Vitae)A detailed academic/work history, often longerMore comprehensive and used for academic roles
Job Application LetterA letter used to apply for a job, similar to a cover letterSometimes less personalized, more formal or generic

Knowing the difference helps you use each document correctly in your job search.

What steps should you take to create your own cover letter?

Creating a cover letter involves several steps:

  1. Research the company and job to understand what they want.
  2. Write a clear introduction stating the job you’re applying for.
  3. Match your skills and experiences to the job requirements.
  4. Use specific examples to show how you meet those needs.
  5. Keep your tone professional but friendly.
  6. Close by thanking the employer and expressing interest in an interview.
  7. Proofread carefully to avoid typos or errors.

Following these steps ensures your letter is focused and effective. You can also use a checklist like the one in Write a Cover Letter Checklist with Examples to guide your writing.

Where can you find help if you struggle to write a cover letter?

If writing a cover letter feels overwhelming, there are several resources available:

If you need personalized help, some services offer professional resume and cover letter writing for a fee. Getting support can improve your confidence and the quality of your application.

Frequently asked questions

How long should a cover letter be?

A cover letter should be concise, ideally one page long. It should contain enough detail to explain your qualifications without overwhelming the reader. Aim for about three to four short paragraphs that clearly connect your skills to the job.

Can I use the same cover letter for different jobs?

It’s best to tailor your cover letter for each job you apply to. Customize the introduction and body to match the specific role and company, which shows genuine interest and makes your letter more effective.

Should I include salary expectations in a cover letter?

Generally, avoid mentioning salary expectations unless the job posting specifically asks for it. Instead, focus on your skills and fit for the role. Salary discussions usually happen later in the hiring process.

What if I have no work experience to include in a cover letter?

Focus on transferable skills like communication, teamwork, or problem-solving. Highlight relevant coursework, volunteer work, or extracurricular activities that demonstrate your abilities and enthusiasm.

Is it okay to email my cover letter or should I print it?

Most applications today are submitted online or by email, so sending a digital cover letter is standard. Follow the employer’s instructions carefully, attaching your cover letter as a PDF or including it in the email body as requested.

More on cover letters →

Sources and further reading