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Writing a Cover Letter vs Email: What’s the Difference

Short answer

A cover letter is a formal, separate document submitted with a job application to elaborate on qualifications and interest, while an email cover letter is a shorter, professional message placed in the email body. The choice depends on the job’s submission format, industry expectations, and employer instructions, both introducing the applicant effectively but in different styles.

What Is a Cover Letter and How Should It Be Formatted?

A cover letter is a formal letter that accompanies a resume when applying for a job. It is usually formatted as a separate document, often saved as a PDF or Word file, and follows a traditional business letter structure. The letter begins with the applicant’s contact details at the top, including full name, phone number, email address, and sometimes a mailing address. Below that, the date is included, followed by the employer’s contact information.

The salutation is typically formal, such as “Dear [Hiring Manager’s Name],” or “Dear Hiring Committee.” The introduction paragraph clearly states the position being applied for and how the applicant learned about the job opening. For example, “I am writing to express my interest in the Administrative Assistant position at XYZ Corporation, as advertised on your careers website.”

The body of the letter should contain one or two paragraphs that connect the applicant’s skills and experiences to the job requirements. This section can include specific examples like, “In my previous role at ABC Company, I successfully managed scheduling for a team of 15 employees, improving workflow efficiency by 20%.” This helps demonstrate the applicant’s suitability for the role beyond what is listed on the resume.

The closing paragraph reiterates enthusiasm for the opportunity, invites the employer to contact the applicant, and thanks them for their time. A typical closing might say, “I welcome the opportunity to discuss how my skills align with XYZ Corporation’s needs. Thank you for your consideration.” The letter ends with a formal sign-off such as “Sincerely,” followed by the applicant’s typed full name. If submitting by mail, a handwritten signature may be added above the typed name.

What Defines an Email Cover Letter and How Is It Written?

An email cover letter is a professional message written directly within the body of an email rather than as a separate attachment. Because of the medium, it tends to be shorter and less formal than a traditional cover letter, though it must remain courteous and clear.

The subject line of the email is critical and should include the job title and applicant’s name to ensure the email is noticed and routed properly. For example: “Application for Marketing Specialist – John Doe.”

The greeting should address the recipient respectfully, using “Dear [Hiring Manager’s Name],” or “Dear Hiring Team” if the specific contact is unknown. The introduction paragraph briefly states the reason for the email and the job applied for. An example opening sentence could be: “I am reaching out to apply for the Marketing Specialist position listed on your website.”

The body of the email cover letter is concise, usually one or two short paragraphs highlighting key qualifications or achievements. For instance, “With over five years of experience managing digital marketing campaigns and a strong background in SEO strategies, I am confident in my ability to contribute to your team’s success.”

The closing paragraph should include a professional thank you and a polite call to action, such as “Thank you for considering my application. I have attached my resume for your review and look forward to the possibility of discussing this opportunity further.”

The email signature at the bottom should contain the applicant’s full name, phone number, email address, and optionally links to a LinkedIn profile or professional portfolio.

How Do Cover Letters and Email Cover Letters Compare in Key Elements?

FeatureCover LetterEmail Cover Letter
FormatSeparate document (PDF or Word)Text within the email body
LengthOne full pageBrief, generally 3-5 paragraphs
ToneFormal, polishedProfessional but slightly conversational
Contact InformationAt the top in letterhead formatIncluded in email signature
SalutationFormal, “Dear [Name],”Formal or semi-formal greeting
Level of DetailDetailed explanations and examplesConcise highlights of key qualifications
CustomizationThoroughly tailored for each applicationFocused but brief customization
AttachmentsCover letter and resume sent separatelyResume and documents attached; letter in email body
Appropriate ForCorporate, academic, government jobsStartups, small businesses, email submissions
Visual PresentationStructured with clear paragraphs and spacingPlain text or simple formatting

This comparison highlights that the traditional cover letter allows for more detailed storytelling, whereas the email cover letter is designed for quick, clear communication within the email platform.

Who Should Use a Traditional Cover Letter?

Applicants aiming for positions in formal industries such as corporate environments, government agencies, education, or law benefit most from submitting a traditional cover letter. These sectors often expect a polished, detailed document that demonstrates professionalism and strong written communication skills.

For example, if applying for a project management role at a large corporation, the cover letter provides a space to explain project successes, leadership experience, and technical skills in detail, offering context beyond a resume’s bullet points. This can differentiate candidates in competitive applicant pools.

A traditional cover letter is also appropriate when the job posting explicitly requests uploading a cover letter or mailing a physical copy. It suits applicants who want to fully express their motivation and qualifications, crafting a narrative that aligns with the employer’s values and job requirements.

When Is an Email Cover Letter More Suitable?

An email cover letter is suitable when applying to smaller companies, startups, or industries with less formal communication styles. It is also the preferred format when the job posting instructs candidates to submit applications via email.

For instance, a graphic designer applying to a creative agency might use a concise email cover letter to quickly introduce relevant skills and attach a portfolio link. The informal environment often values brevity and directness over formal documentation.

Email cover letters are also effective when submitting multiple applications quickly or when a short message is sufficient to prompt interest. They require a clear subject line, a brief but informative message, and professional attachments.

What Questions Should Guide the Choice Between Cover Letter and Email Cover Letter?

Before deciding which format to use, consider these questions:

  1. Does the job posting specify submission format? Always follow explicit instructions about cover letter submission.
  2. What is the industry standard? Formal sectors expect traditional cover letters; less formal ones accept email cover letters.
  3. Is the hiring manager’s name known? Personalization strengthens both formats but may affect how the greeting is constructed.
  4. How many supporting documents are required? Multiple attachments may be easier to manage with an email cover letter.
  5. What impression should be conveyed? More formal, detailed presentations call for traditional cover letters; quick introductions fit email cover letters.

Evaluating these points helps tailor the application approach to fit the employer’s expectations and the specific job context.

How Can a Cover Letter Be Written in the Email Body Effectively?

Writing a cover letter in the email body is common and can be effective when done correctly. Follow these steps:

  1. Craft a clear subject line: For example, “Application for Customer Service Representative – Alex Kim.”
  2. Use a professional greeting: “Dear Hiring Manager” or “Dear Ms. Smith.”
  3. Start with an introduction: State the position and your interest, e.g., “I am contacting you to apply for the Customer Service Representative role at DEF Company.”
  4. Highlight key qualifications: Briefly mention relevant experience or skills, such as, “With three years of experience in customer support and a strong commitment to client satisfaction, I am confident I would be a valuable addition to your team.”
  5. Conclude politely: “Thank you for your time and consideration. I have attached my resume for your review and look forward to the opportunity to discuss my candidacy.”
  6. Include a professional signature: Full name, phone number, email, and optionally LinkedIn or portfolio link.

Attachments should include a resume and any other required documents. Use professional language and proofread carefully before sending.

Can One Switch Between Cover Letter Formats If Necessary?

Yes, it is possible and sometimes advisable to switch between cover letter formats. For example, submitting a brief email cover letter initially may be followed by a formal cover letter if requested during the hiring process.

If the employer asks for a formal letter after an email submission, promptly send a traditional cover letter as an attachment and reference the earlier email politely. For in-person interviews, bringing printed copies of a formal cover letter can reinforce professionalism.

If the wrong format is sent initially, a courteous follow-up with the appropriate version demonstrates attention to detail and respect for the employer’s preferences.

Frequently asked questions

Can a cover letter be included entirely in the email body instead of as an attachment?

Yes, when job postings request email applications without a separate cover letter file, including the cover letter text in the email body is effective and appropriate.

What is an alternative greeting if the hiring manager’s name is unknown?

Use “Dear Hiring Manager,” “Dear Recruitment Team,” or “Dear Human Resources” to maintain professionalism without a specific name.

Is it acceptable to reuse the same cover letter for multiple applications?

Cover letters should be tailored to each job to highlight relevant skills and show genuine interest, though a core template can be adapted as needed.

How should an email cover letter signature be formatted?

Use a polite closing such as “Best regards,” followed by your full name, phone number, email address, and optionally a LinkedIn profile or portfolio URL.

If a job posting does not mention a cover letter, is submitting one advised?

Sending a brief cover letter or email introduction can enhance an application unless instructions explicitly advise against it.

Can the tone of an email cover letter be informal?

Maintain a professional and respectful tone; a slightly conversational style is acceptable, but avoid slang or casual language.

More on cover letters →

Sources and further reading